Fashion smoothing
Fashion straightening: a straightening intended for blondes
Published on March 08, 2022
Its unique formula based on Kerafive22, an innovation of Ybera Paris, smoothes while preserving the 22 amino acids of the hair and provides deep hydration thanks to Inca oil, coconut oil and quinoa protein. Fashion straightening lasts between 3 to 5 months with the use of the adapted maintenance range.
The benefits of this smoothing:
Ideal for sensitized, bleached and highlighted hair.
Shine, radiance and health.
Deep hydration thanks to its formula rich in vegetable oils.
Fashion Platinum is a dejaunizing agent specially designed for Fashion straightening. It is possible to add it to the mixture previously chosen according to the customer's diagnosis. It is only compatible with the Fashion range. Fashion Platinum eliminates unpleasant yellow highlights on blonde hair and guarantees a platinum blonde effect.
The maintenance range consists of a shampoo and a mask:
The shampoo, specially designed for hair that has benefited from a Fashion straightening. In addition to cleansing, it offers hydration to all hair types, preparing them to receive the mask of the same range. Its formula with oils and Kerafive 22 prolongs the smoothing effect of Fashion for 3 to 5 months.
In addition to the shampoo, the mask is specially designed for hair that has undergone a Fashion straightening and allows to maintain and prolong the effects of straightening.
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