Our brand has its source in Brazil where beauty is a real cult. founded in 2005, it combines high technology, quality and beauty with a strong touch of innovation for the health of the hair. leader in innovations of hair products for professionals in South America thanks to its straightening and hair care without formaldehyde. After many years of development in Brazil, our teams are proud to provide you with quality natural products recognized by all the actors of our sector. Innovation, quality and performance are the very definition of our ranges.